Aruba – Matthew Smillie, owner of the Aruba villa agency Aruba Villa Vacation Rentals, is very good at what he does. “We have a great client base who will only book properties with us,” he explains. “We also have many repeat visitors who will only use our villas because of the service we have provided.” The company is listed on worldwide Web sites and has increased the traffic on its Web site through a variety of search engine optimization techniques.
What’s the problem? They have more renters than they have villas. “Our selling techniques are so successful,” says Smillie, an Aruba golf vacation specialist, “that now we have a shortage of villas. So many of our guests want beachfront properties that they are completely booked seven months in advance.” Read the rest of this entry »